And now Estée Lauder is launching new Pure Color Cello Shots. A collection of soft gels and
water-light finishes by Estée Lauder and Creative Makeup Director for Estée
Lauder, Tom Pecheux, which washes lips and illuminates cheeks with a subtle
glow of fresh colour for a look of radiant, effervescent beauty.
"This season, I’ve
been working a lot with what I call "acqua color". It’s a gentle, watery look
with just a touch of bright, vibrant color." - Tom Pecheux
The new fun innovative formulas, Pure Color Cello Shots includes
Pure Color Cheek Rush to flush cheeks with a sheer stain, as well as Limited Edition Pure Color Sheer Rush
LipShine and Limited Edition
Pure Color Sheer Rush Gloss which wash lips in a pop of crystalline colour to
complete the look. Through revolutionary, watery gel finishes this playful
array of bright, fluid tones surprises and delights the senses with
long-lasting, lightweight and comfortable wear.
Pure Color Cheek Rush
The new Pure
Color Cheek Rush is designed to brighten and excite, and is a lightweight,
innovative, transparent gel that provides cheeks with a pop of sheer, juicy
colour for a fresh-faced look. Its sensational water-based formula is cool to
the touch and leaves cheeks feeling hydrated through an infusion of natural
extracts and moisturising ingredients. A few tiny drops of the silky liquid-gel blended into the apples of
cheeks will give a “just pinched” look in an instant. 
The Pure Color Cheek Rush are oil-free and non-acnegenic as
well as dermatologist and ophthalmologist-tested, and packaged in a new,
shade-matched, high-gloss finish pump bottle with a silkscreened golden collar
and Estée Lauder logo.
The Pure Color Cheek Rush will available in four colours;
Hot Fuse, Pink Patent, X-Pose Rose, and Techno Jam, and will have a RRP of $60
each.
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|
Seen in the picture (L-R) in Hot Fuse, X-Pose Rose, Techno
Jam and Pink Patent
|
Pure Color Sheer Rush LipShine
The lightweight, innovative transparent jelly in new Pure Color Sheer Rush LipShine
glides onto lips and envelopes them in sheer, wet, transparent shiny colour.
Incorporating a balmy texture, this new revolutionary formula provides a
unique, gel appearance with fresh, translucent colour for smooth glass-like
reflections. The Pure
Color Sheer Rush LipShine is packaged in a new, shade-matched slim-line lipstick
case stamped with a foil Estée Lauder logo and features a slant tip for easy
application to lips.
The new Limited
Edition Pure Color Sheer Rush LipShine will be available in six colours;
Hot Fuse, Pink Patent, X-Pose Rose, Techno Jam, Poppy Shock and Plexi Pink and
will have an RRP of $45 each.
Pure Color Sheer Rush Gloss
Another option for a succulent, “just-bitten” look is Pure
Color Sheer Rush Gloss, which saturates lips in a high shine finish. Created in
a unique gellified water light system, this ultra-light gloss provides a sheer
wash of wet colour and glamorous shine to lips. The innovative gloss base in Pure
Color Sheer Rush Gloss has film-forming co-polymers submerged in emollient
esters to provide a cushion like feel on the lips and water light high shine
polymers that amplify its luminous finish.
The Limited Edition Pure Color Sheer Rush
Gloss will be available in six colours; Hot Fuse, Pink Patent, X-Pose Rose,
Techno Jam, Poppy Shock and Plexi Pink and will have an RRP of $42 each.
The NEW Pure Color Cello Shots Collection will be available
at all Estée Lauder counters nationwide and Estée Lauder Online
from June 2, 2013.
I absolutely love the look of these new products, the Pure
Color Cheek Rush, although I’m also always loving the lipsticks and lipglosses
from Estee Lauder (If you've missed them, you can check out my previous reviews here and here).
What do you think of this new Cello Shots Collection from Estée
Lauder? Any think that particularly has caught your eye? Do you use Estée
Lauder products? What is your favourite?
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